LINGUAL AXIOLOGICAL ASPECTS OF U.S. PUBLIC SERVICE ADVERTISING DISCOURSE
نویسندگان
چکیده
منابع مشابه
Improved equilibria via public service advertising
Many natural games have both high and low cost Nash equilibria: their Price of Anarchy is high and yet their Price of Stability is low. In such cases, one could hope to move behavior from a high cost equilibrium to a low cost one by a “public service advertising campaign” encouraging players to follow the low-cost equilibrium, and if every player follows the advice then we are done. However, th...
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Discourse parsing is an integral part of understanding information flow and argumentative structure in documents. Most previous research has focused on inducing and evaluating models from the English RST Discourse Treebank. However, discourse treebanks for other languages exist, including Spanish, German, Basque, Dutch and Brazilian Portuguese. The treebanks share the same underlying linguistic...
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background: public service advertising (psa) is a public interest message disseminated in the form of an advertisement communication and its main purpose is to promote public behavioral changes regarding a social issue. korea centers for disease control and prevention (kcdc) has been delivering psa by various media. however, the effect of psas has never been evaluated. the purpose of this study...
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ژورنال
عنوان ژورنال: Naukovì zapiski Nacìonalʹnogo unìversitetu «Ostrozʹka akademìâ». Serìâ «Fìlologìâ»
سال: 2019
ISSN: 2519-2558
DOI: 10.25264/2519-2558-2019-6(74)-57-60